7 Reasons Newspaper Advertising Still Doesnt Make Sense
The web has made marketing easier. SEO, social media and online reputation management are among the most well-known lead generation strategies for contractors. There are many reasons to continue to invest in local newspapers.
In reality, newspaper advertising improves the return on investment for marketing by 3 times. According to Newsworks, a marketing company for South African newspapers, using print ads with TV results in TV being twice as efficient. But, digital advertising when combined with print is four times more effective.
It is evident that newspapers boost other media while having a major role to play in their own right. The idea of running a campaign without newspapers is similar to baking cakes without baking powder.
Larger companies that have the capacity to establish advertising tracking software and call centers might be able to strike pay-per-lead deals with newspapers in which local newspaper advertising are determined by the amount of leads generated, rather than a fixed rate.
Contractors who don't have massive marketing budgets or elaborate call centers are still able to obtain deals on newspaper ads by using what's known as remnant ads. It is advertising space newspapers can't take up.
Remainder newspaper advertising rates in South Africa is the most effective method to attract, keep and increase the value of customers. Since the newspaper isn't able to take up the entire space, remnant ads are made. Newspapers are willing to reduce the cost of advertising slot in order to fill all available spaces.
Macromark offers seven reasons why contractors should make use of newspapers, remnant ads, and even low-cost ones to benefit.
Marketing last-minute
While this might not appear like an immediate benefit, marketer must take into account the news cycle. Print newspapers are released every day or weekly. This means that you have the opportunity to place advertisements that are time-sensitive and expect to get rapid turnaround times.
Trust built in
newspaper ad costs aren't obsolete; they are still very relevant in marketing to specific consumer segments. Placing an advertisement in a paper means that you are speaking to an audience who will be attracted to your message due to the fact that they are able to trust the information contained in that particular newspaper.
Reach out locally as well as internationally.
One great advantage of advertising in the newspaper is that you will have an idea of what you want to goals. Remainder newspaper advertising is an excellent option for local businesses seeking to drive customers to their brick and mortar stores. Also appealing to businesses is the possibility to extend their reach beyond their own area and tap into a national market without sacrificing their audience, click here for more information about newspaper advertising rates.
Various news size/dimensions
When you advertise in newspapers, you can change the dimensions of your advertisement according to your budget and the available space. Larger ads are often preferred, but using a series of smaller ads has also been proven effective in many cases.
Great for split-testing advertising
Because of the nature of newspapers, results of split testing can be gathered fairly quickly. Marketers can test different headlines using coupon codes that are flexible to determine which one is most effective. This will make marketing campaigns more effective over the long term.
Huge brand recognition
Newspaper ads are often seen and those who browse the pages are more likely to be more aware of the things that they see. Consumers who regularly read newspapers will see your ads and be more inclined to listen more than if they were posted in other advertising or marketing platforms.
Fantastic leads at a very low price
When it comes to leftover advertising, the cost is usually the first benefit that marketers consider. The capability to reach an even larger audience at a lower cost can result in leads that are qualified and can be converted into paying customers.
