Why Ghostwriters Fail
we still need to go over a few things, so today we are going to jump right in and talk about how to promote your business and build up your reputation as a capable and reliable writer, so you can attract more clients.
Because ghostwriting is often a feast or famine business, you should always be looking for new clients even when you have a full workload. When it comes to attracting new clients it’s important to hone your skills and focus on building a reputation for being a dependable writer, but that’s not all you need to do.
It goes without saying that the best way to build your reputation is to make sure that you always deliver quality content and meet your deadlines. In fact it’s better to turn clients away than disappoint them. So never take on a new project unless you’re completely confident that you can finish it on time without compromising the quality of your work.
But unfortunately, being an excellent writer who always delivers on time isn’t always enough. You’re going to have to put on your marketing hat and tell people about your business if you want a steady flow of clients knocking at your door.
Self-promotion is where many talented ghostwriters fall short. Because the nature of this business is built on the fact that we fade into the background, so our clients can shine in the lime light, we’re reluctant to promote our services and that just won’t do, especially when you’re trying to pay the bills.
You have to promote yourself, because nobody else will. Not even your clients. In fact it’s just the opposite. If they like your work they won’t share your name with anyone. They will guard you like you’re a national treasure and happily take the secret of your existence to their grave.
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